Smartcon 2026
VIVA INNOVATION
Join the industry’s most influential gathering. Three days of hands-on workshops, breakthrough strategies, and measurable results. This isn’t just another conference—it’s your pathway to building an elite irrigation department.
Schedule at a Glance
Day 1 - Monday, February 16
11:00 AM
Check-In Begins
1:05 PM – 2:00 PM
Kickoff & Welcome
Lex Mason
2:15 PM – 2:45 PM
Built For The Customer
How a Customer Service Infrastructure Drives Real Results
Mark Sedgley
2:45 PM – 3:45 PM
Save Water. Give Life.
The Past, Present and Future of Providing Clean Water for Future Generations
Chantel Ortiz
3:45 PM – 4:45 PM
Keynote
American entrepreneur and media personality
Richard Rawlings
5:45 PM – 6:45 PM
Welcome Reception
Day 2 - Tuesday, February 17
5:45 AM – 6:45 AM
Riverwalk Run
Chantel Ortiz
8:15 AM – 9:15 AM
What We Learned in 2025
Parry Webb, Chantel Ortiz, Michael Smith
9:15 AM – 10:15 AM
What We Learned in 2025
Mark Pyrah, Lex Mason, Blake Meahl
10:30 AM – 11:15 AM
Leveraging the Partner Program to Grow your Business
Ben Mason, Chris Pcsenik
11:15 PM – 12:15 PM
Partner Panel
Westco, Signature, Nasim, Lawns of Dallas
Parry Webb
1:35 PM – 3:00 PM
Designing a Customer-centric Growth Engine
Chad Diller
3:15 PM – 4:45 PM
Designing Your Engine: Finance & Operations for Profitable Scale
Jeff Harkness
3:15 PM – 4:45 PM
SmartLink Partner Awards Ceremony
6:00 PM – 7:00 PM
Mini Peer Group
7:00 PM – 9:45 PM
Party at the Alamo
Day 3 - Wednesday, February 18
8:30 AM – 9:45 AM
The Future of Irrigation
Lex Mason, Josh Rives
10:00 AM – 11:15 AM
Now That I Learned a Bunch of Stuff; What’s Next?
McFarlin Stanford
11:15 AM – 11:30 AM
Closing
Lex Mason
Keynote Speaker
From the Garage to the Big Time: Building a Brand That Lasts
Richard Rawlings
- Turned a small garage into a worldwide brand recognized by millions
- Bounced back from setbacks and used failure as fuel
- Built a team and culture that matched his vision for growth
People & Culture Workshop
Build the Systems, Metrics, and Structure That Drive Company-Wide Performance
As companies grow, most bottlenecks come from one area: people. The talent that carried you to $5M won’t carry you to $15M unless your People Strategy evolves.
You’ll learn how top-performing companies:
- Recruit and develop field talent that moves the business forward
- Create a leadership pipeline that scales ahead of the company
- Reduce turnover and protect profitability as you grow
Lex Mason
Sales and Marketing Workshop
Designing a Customer-Centric Growth Engine: How Landscaping Companies Win Before, During, and After the Sale
Today’s buyers are researching, comparing, and forming opinions long before a sales conversation ever happens. Inconsistent marketing means lost trust—and lost deals.
This interactive session shows owners and executives how to build a marketing engine that earns confidence at every stage of the customer journey.
- Understand how buyers decide before the first conversation
- Evaluate your presence across web, social, video, reviews, and email
- Identify gaps where customer confidence is lost
- Leave with clearer priorities and a practical framework for growth
Chad Diller
Finance and Operations Workshop
How to Win More Work, Differentiate Your Brand, and Grow High-Margin Irrigation Revenue
As your company grows, financial clarity and operational discipline become non-negotiable. The decisions that worked when you had one branch fall apart when you have three. Your financial and operational systems must evolve with you.
In this workshop, led in part by industry expert Jeff Harkness, you’ll learn how top companies:
- Continuously improve gross margin and labor efficiency
- Prepare the business for organic expansion or acquisition readiness
- Tie irrigation performance directly to maintenance success and company-wide results
Jeff Harkness
Live Entertainment
SMARTCON AFTER HOURS – Music, awards, and country vibes
Texas-born country star Coffey Anderson—American Idol alum, seven-time Grand Ole Opry performer, and viral sensation—is bringing his high-energy show to SmartCon.
SmartCon 2026 Sponsors
FEBRUARY 16-18 – San Antonio
SmartCon 2026:
VIVA INNOVATION
Where Elite Leaders Transform Ideas Into Impact
