Smartcon 2026
Viva! Innovation
Join the industry’s most influential gathering. Three days of hands-on workshops, breakthrough strategies, and measurable results. This isn’t just another conference—it’s your pathway to building an elite irrigation department.
Schedule at a Glance
Day 1 - Monday, February 16
| 11:00 AM | Check-In Begins |
| 1:05 PM – 1:50 PM | Kickoff & Opening Session |
| 2:30 PM – 5:30 PM | People & Culture Workshop |
| 5:30 PM – 7:00 PM | Welcome Reception |
Day 2 - Tuesday, February 17
| 5:45 AM – 6:45 AM | Riverwalk Run |
| 7:00 AM – 8:00 AM | Breakfast |
| 8:10 AM – 11:30 AM | Sales & Marketing Workshop |
| 11:30 AM – 1:00 PM | Lunch |
| 1:00 PM – 4:30 PM | Finance & Operations Workshop |
| 4:30 PM – 5:00 PM | SmartLink Partner Awards Ceremony |
| 7:00 PM – 10:00 PM | Party at the Alamo with Coffey Anderson |
Day 3 - Wednesday, February 18
| 7:00 AM – 8:30 AM | Breakfast |
| 8:30 AM – 9:30 AM | Partner Panel |
| 9:30 AM – 10:30 AM | Influencer Panel |
| 10:30 AM – 11:30 AM | The Future of Irrigation |
People & Culture Workshop
Build the Systems, Metrics, and Structure That Drive Company-Wide Performance
As companies grow, most bottlenecks come from one area: people. The talent that carried you to $5M won’t carry you to $15M unless your People Strategy evolves.
You’ll learn how top-performing companies:
- Recruit and develop field talent that moves the business forward
- Create a leadership pipeline that scales ahead of the company
- Reduce turnover and protect profitability as you grow
Jared Rice
Sales and Marketing Workshop
Build the Systems, Metrics, and Structure That Drive Company-Wide Performance
Growth stalls when your message gets diluted, your value isn’t clear, or your sales team isn’t aligned. What got you here won’t get you there.
This workshop shows owners and executives how to build a Sales & Marketing Engine that consistently drives growth.
- Position irrigation as a premium, high-ROI service
- Differentiate against competitors who compete on price
- Use data and SmartLink insights to sell with confidence
- Strengthen the connection between sales, operations, and customer success
Chad Diller
Finance and Operations Workshop
How to Win More Work, Differentiate Your Brand, and Grow High-Margin Irrigation Revenue
As your company grows, financial clarity and operational discipline become non-negotiable. The decisions that worked when you had one branch fall apart when you have three. Your financial and operational systems must evolve with you.
In this workshop, led in part by industry expert Jeff Harkness, you’ll learn how top companies:
- Continuously improve gross margin and labor efficiency
- Prepare the business for organic expansion or acquisition readiness
- Tie irrigation performance directly to maintenance success and company-wide results
Jeff Harkness
Live Entertainment
SMARTCON AFTER HOURS – Music, awards, and country vibes
Texas-born country star Coffey Anderson—American Idol alum, seven-time Grand Ole Opry performer, and viral sensation—is bringing his high-energy show to SmartCon.
SmartCon 2026 Sponsors
Elite Sponsors
Welcome Sponsors
FEBRUARY 16-18 – San Antonio
SmartCon 2026:
VIVA! INNOVATION
Where Elite Leaders Transform Ideas Into Impact
